Hyundai «Восток»
Звонки после 21:00 — раньше уходили в никуда. Теперь горячие лиды на тест-драйв падают в CRM в любое время.
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10 articles
«Клиника №1»
Подключили за два дня к нашей МИС. Колл-центр сократили вдвое, качество записи выросло — пациенты не висят на линии.
«Вкусный уголок»
Раньше теряли треть звонков вечером — администратор не успевал. Сейчас Эмилия закрывает все звонки, и мы видим прирост по выручке.
Notes on Simplicity
Simplicity isn't the absence of complexity. It's the result of understanding a problem well enough to solve it cleanly.
A Weekend with a Side Project
No stakeholders, no deadlines, no Jira tickets. Just you and a dumb idea that might turn into something.
Designing with Constraints
Limitations aren't obstacles to creativity. They're the structure that makes creativity possible.
Small Tools, Big Impact
The best developer tools do one thing well and get out of your way. A love letter to focused software.
Learning in Public
Writing about what you're learning is the fastest way to find out what you don't actually understand.
The Case for Static
Static sites aren't a step backwards. They're what you get when you take performance and simplicity seriously.
Building for the Long Term
The frameworks will change. The databases will change. What survives is the clarity of your thinking.